In our journey to provide the best clothing, which can guarantee sustainability and comfort, we have gone beyond traditional fabrics . Innovative new fabrics can provide a wide variety of benefits, to the wearer and also to the planet.

TENCEL™ Modal is one of these new materials and has some promising properties that are leading to its growing popularity in the fashion world.

TENCEL™ Modal is a fabric made from beech wood. It is soft, durable and flexible. The biodegradability of the fabric is also exceptional compared to most other fabrics. The fibers can completely return to nature. This takes time, of course, but it's ideal when you consider how many items of clothing inevitably end up in landfill.

Particularly resistant to parasites, the beech tree reproduces through the process of "rejuvenation", in this way the forest heritage automatically extends. Irrigation or artificial cultivation are not necessary because forests are a natural and permanent source of raw materials.

Every year this system allows us to grow 10 thousand cubic meters of wood more than what is taken . Furthermore, the forests are Forest Stewardship Council (FSC) certified.

Austria hosts the entire production process of this yarn, from cellulose to fibres. This means that production is neutral and that the environmental impact is reduced to a minimum.

You can use every aspect of beech wood . In addition to cellulose, other valuable materials are extracted (acetic acid used for food production, xylose, the basis of the production of sweeteners, sodium sulfate used for glass production). The rest of the wood is used thermally in processing plants, contributing significantly to energy production.