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Article: Trends to watch in 2020

Le tendenze da tener d'occhio nel 2020

Trends to watch in 2020

In recent times, an increasing number of consumers are becoming increasingly aware of the negative impacts of their purchasing choices on the environment . The more people are aware of the effects of their addiction to what can be called fast fashion, the more likely they are to slow down and make more sustainable fashion choices. Fast fashion is in fact a topic that we have already addressed in the CasaGIN Magazine. This is a modern term used to express a design that passes quickly; a fashion also defined as disposable because it places designer products on the mass market at relatively low prices, created without respecting the principles of ethics and environmental sustainability. However , a few months ago, at the G7 summit, the “Fashion Pact” was announced to protect the environment . The agreement signed by 150 fashion brands aims to achieve a series of objectives aimed at reducing the environmental impact regarding the fashion sector. It is therefore reasonable to assume that the colours, styles, materials and manufacturing practices of clothing that will take center stage in 2020 are likely to reflect this growing desire for sustainability.

So here are the trends to keep an eye on for 2020:

1. Products derived from algae

As for general knowledge, when you think of algae the only thing that comes to mind are greenish slimy plants floating in dirty water. But there is a twist in this regard; in fact, it seems that more and more fashion brands have started to exploit this plant to create eco-friendly fabrics. Algae can in fact be grown to produce the exact amount of fabric needed for a garment, and this is crucial if the fashion industry wants to start curbing waste.

2. Pineapple leaves

It entered the scene of what might be called sustainable fashion several years ago now and is an increasingly popular fabric, but clothes created from pineapple leaf fibers are actually not that unusual. Long before cotton, the pineapple-derived fabric was considered a symbol of affluence in the Philippines, Brazil and Hawaii. Fortunately, thanks to the growing eco-consciousness of today's consumers, more and more fashion brands have begun to re-explore the use of pineapple fibers in their products .

The most interesting aspect regarding the use of this fabric is that to produce it, resources are used that would otherwise be wasted. When processed, pineapple fibers form a particular type of network and become a resistant and flexible fabric, very similar in characteristics to animal skin: this is why this material is very popular among vegans.


3. Koba faux fur

Koba is made of Sorona, a plant-based material patented by the American company DuPont, and recycled polyester created by the French company Ecopel , which is also studying how to obtain energy from end-of-life synthetic fur. The fibers are claimed to be both soft and extremely stain resistant, whilst exhibiting high strength and stiffness. In short, while animal rights activists around the world are busy showing the atrocious truths that lie behind the fashion industry, there are some designers who are committed to taking increasingly green and cruelty-free paths. The Koba fur coat is in fact a garment launched by Stella McCartney.

4. Increased use of organic materials

Organic or biological cotton is becoming a popular eco-friendly alternative to conventional cotton as it is grown without the massive use of chemicals that can cause harm to farmers, the natural environment and people's skin. There are more and more brands producing extraordinary collections of clothing made from 100% organic cotton. But it is not the only organic fiber that is increasingly used: bamboo, hemp, beech and eucalyptus , among others.

5. Do more with less

2019 was the year of the awakening of consciences . More and more people have become eco-conscious, attentive to their purchasing choices but above all attentive to the quality rather than the quantity of the clothes they wear. Along with this awareness, many initiatives and trends were born such as rental clothing or the resale and reuse of used clothing.

These trends are excellent news for us at CasaGIN and we hope they can influence more and more people. CasaGIN is one of those clothing brands that have introduced innovative fibers and fabrics onto the market capable of doing good for the environment through completely sustainable production processes and therefore not harmful to the planet or its inhabitants. But above all , our garments, made with vegetable fibers such as beech and eucalyptus fiber or organic cotton, give undisputed well-being to the skin and the whole body , being created without the use of harmful substances. Sometimes it takes scary statistics to motivate people to take action. What we can do is think positively about the changes underway to create a better future for ourselves and our planet.

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