The revolution starts from your closet
“Fighting for sustainable fashion means fighting for the future of our planet and humanity”
In the era of globalization, many consumer goods are increasingly shrouded in dubious mystery. And even though clothing is one of the most personal expressions of who we are and what we stand for, it fits perfectly into this definition. That's why questions like "who sews my clothes?", "what impact do my purchases have?", "what is the t-shirt I'm wearing made of?" they require increasingly rigorous and concrete responses.
Luisa Ciuni and Marina Spadafora intertwine their voices, as journalists and stylists, to talk about the advent of fast fashion and the consequences of low cost, excess consumption and the consequences of waste, new slavery, the depletion of resources and the cruelty imposed on animals. Yet, technological innovation opens up ecological paths, circular economy models make it possible to marry profit and equity and a strong sensitivity towards green fashion is emerging among both young and old. If it is true that the revolution starts from our wardrobe, knowing how to discern between what is sustainable and what is not is the first step towards guaranteeing a future for our children and the planet.
“There is a new wind shaking the international fashion system, a request for change that is creeping into the fashion houses and giving life to young sustainable fashion realities”
Ethical and sustainable fashion is a phenomenon that, albeit slowly, has now reached important goals and today the awareness of how much the textile industry pollutes the environment and exploits the poorest workforce is increasingly widespread. In fact, as the authors mention, every purchase is a moral as well as an economic act and the first step towards the revolution comes from awareness, information and transparency .
Moving through the pages of the book you come across a manifesto, a call to action to transform one of the most polluting industries on Earth into something positive, both on a micro level (our closets) and on a macro level, learning where and how our clothes are made and how to connect to a passionate, global community for broader systemic change. In short, a guide, easy to read, which educates and enriches, full of advice on how to shop responsibly, complete with web addresses to verify the brands' commitment, information on fashion start-ups committed to minimizing waste and original solutions to also valorise food production waste.
Words, concepts and ideas, which denote experience and the ability to outline the future. As can be seen from the pen of Marina Spadafora, stylist, entrepreneur, teacher of ethical fashion in Italy and abroad and Italian coordinator of Fashion Revolution , the international movement that fights for a fair, transparent and responsible fashion industry. And equally indispensable is the contribution of Luisa Ciuni, journalist, writer and fashion critic, graduated in Philosophy of Science with particular attention to the issues of sustainability and ethics.
“There are many ways to dress that are sustainable and at the same time funky, chic or casual. You can be consistent with your principles even when you dress, and you can do it by having fun, creating and innovating, spending moderately and respecting the planet and people without depriving future generations of their future."
Tomorrow's shopping, prophesies the text published by Solferino , will have to become a political act. Also because, between sequins and receptions, the clothing industry employs more than 75 million people around the world and is the second largest contributor to the Italian economy.
